Strategic Marketing Consulting

Based on my extensive marketing background, I offer the following services:

• Situation analysis under marketing and communication aspects

• Generation of concepts, carefully wording them

• Preparation of briefings (marketing/communication)

• Preparation, analysis and optimization of

  • Marketing strategies

  • Positioning statements

  • Communication strategies

  • Competitive analyses

  • Portfolios, line extensions

  • and many more

Besides German, I can provide all services in English, some in Spanish and French.

Concepts

Within my service portfolio, I offer the professional development of concepts for

• new product ideas

• new product positionings

based on consumer insights. In this area, special expertise based on my many years of experience for Procter & Gamble and Beiersdorf is at your disposal.

Workshops

I also conduct workshops:

• To generate consumer-relevant concepts, product ideas and many more

• Based on proven moderating and group techniques

• These workshops can be carried out in a neutral location or directly in your company

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