Market Research

Group discussions

Consulting and support right from the beginning:

• Joint situation analysis and resulting action plan

• Personal re-briefing

• Ensures that answers and advice to the relevant open items are generated.

Personal attention during the complete focus group process

• Writing of the discussion guide

• Professional moderation

• On-the-spot feedback

• Detailed analysis report

• Presentation along with concrete suggestions for further action

I specialise in a variety of target groups, particularly:

• Mothers

• Best Agers

• Children

• Teenagers

• And many more

Concept Labs

• A series of several focus groups with a direct use of the results
  (of one group for the following group) in one day

• Advantage: quick generation of actionable results within 24 hours!

Creative Groups

• Special variant of focus groups with a focus on creative techniques

• Collages and others

In-depth Single Interviews

• Consultancy and support during the complete project process,
  as described above.

• I generally moderate and conduct all interviews and groups personally, so that information gaps are avoided.

Mystery Shopping

• Qualified Mystery Shopping, not just designed to deliver representative statistics but to give an indepth overview of the situation in the shops

• Target: Generation of actionable results thanks to explorative interviews held in selected outlets

• Generation of semi structured questionnaires based on the Client briefing

• Result: Action-orientated solutions

Store Checks

• Qualified Store Checks, not just designed to deliver representative statistics but to give an indepth overview of the product placement, pricings a.s.o. in the outlets.

• Target: Generation of actionable results thanks to store checks carried out in selected outlets

• Elaboration of structured screening-sheets based on the Client’s briefing and concerns

• Action-orientated solutions

Quantitative Studies

• If appropriate, I will coordinate a quantiative corroboration of the qualitative results.

• To this aim, I work hand in hand with studios of impeccable reputation, always the concrete challenges of your specific project in mind.

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